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    Redesigning the brand identity, Logitech.
Reinventing the Logitech Brand.
Logitech designs the bridge between the human and the digital world.
This is a simple and systematic logo that speaks to the brand story, symbolizes as a label for Logitech’s range of innovative products. The inspiration for the new Logitech logo was drawn from thecircuitboard — a composition of complexity that plays
on precision and an organize logic of dots that connect from one to another. A multifaceted ideogramthat communicates
the broad stories of the brand: playful, simple, flexible and systematic.
*This personal project may not reflect the views or plans of Logitech.