83 'life production is a small Kiev producer agency specializing in hip-hop. The numbers "89" in the title mean the birth year of the label founder. 1983 is the Year of the Pig in the Chinese calendar. As a result, a graphic character was created - a pig with a speaker instead of a nose, easily memorable character with a bit of humor. The names of the songs that led the hit parades in the distant 1983 were chosen for the series of posters.