The Brief
What is the one essential thing we want to say?
Together we can save the lives of millions of children dying from preventable diseases by strengthening health systems around the world.
What’s the biggest challenge?
Getting people to care and realise that it is not just about supplies or projects - but about a more sustainable process that builds systems able to reach every child everywhere with basic, lifesaving health services.
Who are we talking to and why should they care?
Priority 1 - Influencers. Engaged millennials might not have a lot of cash, but they have social power. These are the people we want on our side to create a movement to encourage governments and private companies to fund efforts for improving health systems.
Priority 2 - Private individual donors and potential donors. In other words: awesome older people with jobs and disposable income and a record of philanthropy. These are people usually between 35 and 65. They want to make a difference and they want that difference to count. Often their inspiration comes from discomfort – they feel incensed by what they see happening in the world and want to make it right for that child or children everywhere. They decide with their heart and confirm with their head.
Our response
Create a new #hashtag to ask for support :
$DONATE
A call to action to make people actually give money, not just share a post.
but what if u don't have money and wanna help?
we decide to use social media to make millenials ask for donations
We are the main users of Facebook, Instagram, Twitter and we follow big stars
so what if we make the most famous and rich people in the world to donate for us,
using the social media we would tell everyone to ask The Pope, Lady Gaga, Obama, Beyonce and all the rich and famous to donate to our cause, the pressuere of millions of people asking big star to donate would make them actually do it and it would be a lot more money and affective in terms of reach, because they would talk about the problem to their followers and the media soon will catch up.
What is the one essential thing we want to say?
Together we can save the lives of millions of children dying from preventable diseases by strengthening health systems around the world.
What’s the biggest challenge?
Getting people to care and realise that it is not just about supplies or projects - but about a more sustainable process that builds systems able to reach every child everywhere with basic, lifesaving health services.
Who are we talking to and why should they care?
Priority 1 - Influencers. Engaged millennials might not have a lot of cash, but they have social power. These are the people we want on our side to create a movement to encourage governments and private companies to fund efforts for improving health systems.
Priority 2 - Private individual donors and potential donors. In other words: awesome older people with jobs and disposable income and a record of philanthropy. These are people usually between 35 and 65. They want to make a difference and they want that difference to count. Often their inspiration comes from discomfort – they feel incensed by what they see happening in the world and want to make it right for that child or children everywhere. They decide with their heart and confirm with their head.
Our response
Create a new #hashtag to ask for support :
$DONATE
A call to action to make people actually give money, not just share a post.
but what if u don't have money and wanna help?
we decide to use social media to make millenials ask for donations
We are the main users of Facebook, Instagram, Twitter and we follow big stars
so what if we make the most famous and rich people in the world to donate for us,
using the social media we would tell everyone to ask The Pope, Lady Gaga, Obama, Beyonce and all the rich and famous to donate to our cause, the pressuere of millions of people asking big star to donate would make them actually do it and it would be a lot more money and affective in terms of reach, because they would talk about the problem to their followers and the media soon will catch up.
