Opus Newsletter Redesign
Opus Art Supplies Newsletter
As part of an overall refinement of the Opus Art Supplies image, I made some recommendations for improving the newsletter design and layout.

First, to replace the mix of typefaces used in the past, Opus switched to a cohesive a typeface that is versatile, readable, and suitable an art supply store. 

Second, the stoic, text-heavy layout was changed to favour more colourful imagery for the cover, as well as adding cues to the content (expressing the benefits of subscribing, besides the sale information). I added more graphic elements, such as pull-quotes for the main articles, for visual interest. To keep things flexible, the irregular grid was changed to a grid of equal column widths.

Third, I recommended more emphasis on useful content, such as How-To information and Artist interviews. I created the creative content in the spreads below, including mixed media painting and photography.

Opus Newsletter Redesign
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Opus Newsletter Redesign

Newsletter redesign for an art supply company.
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144
3
Published:

Tools

Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Copyright Info

Attribution, Non-commercial, No Derivatives

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