Email marketing is boooooooring. One get millions of emails every day and it's a chore. So working on some email promotional material is quite challenging. Like on a magazine rack, design has to stand out and seriously pop. We need to give our customers a good header, no pun intended. I have set up the direction to create bespoke illustrations for the campaign to maximize the attention grabbing effect.
Custom illustration and attention to details pays off with customers. It's not your usual mushy mushy generic casino message. In the world of slot machines and big shiny bonuses it introduce a playful factor in tone with the
message: FUN! WIN! WIN! hopefully :)