Pop King Campaigns
Black Weekend - Christmas Sales - Winter Sales
Pop King is a portuguese fashion store located in various places from around the country. For the Black Weekend sales, the client asked me to make something simple and that could get the most attention from the public for a specific store, in Strada Outlet Mall, located in Odivelas.
I decided to use only black and white, so it would have the most contrast possible, and also because it's often associated with the Black Friday.
I made a very simple poster, but tried to add little details, such as: the crown above the "Black" word, a disguised texture in the background, and tried to give it a charcoal look in the "-50%" text, as if it were written on a charcoal board.
In the Christmas campaign, the client wanted something that looked traditional and cozy, so I chose the most used colours in Christmas: white, red and green. I had to make two differents versions: one for the normal retail stores, and another for the outlet.
Also discount coupons were asked to be made, so everytime the client bought something, he'd receive this coupon for the next buy in the store during the campaign.
The Winter Sales is just about to begin, and the client this time asked me to make an Outdoor. The client wanted it to look a little like the Christmas campaign, so I tried to make a similar pattern on the background and also tried to give it that Winter feel.
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