The aim of the project is to attract tourism to the Prespes region. Prespa is the name of two freshwater lakes in southeast Europe, shared by Albania,Greece and the Republic of Macedonia.The great Prespa Lake is divided between Albania, Greece and Macedonia.The small Prespa Lake is shared only between Greece and Albania.
There are numerous reasons why Prespa is considered unique, which have formed the basis for our campaign project.
To begin with, we related to the diverse flora and fauna of the area, such as the pelecanus crispus and the plegadis falcinellus as well as the indigenous fish species. Another feature, which we considered worthy of reference, is the cultural element in the area, demonstrated in the traditional architecture and the music festival of “Prespia”, which takes place on the island of Saint Achilios. Additionally, the area is known for its local products for instance the Florina peppers and the beans. Last but not least, visitors have the opportunity to engage in various outdoor activities.
Combining images from all these aspects, we came to create the following campaign. This collage is a minimalist approach aiming to promote Prespa as a region with a sensitive ecosystem, but also as an intriguing holiday destination.