iRedeem Project
Project Aim:
This project aims to elevating the Asia Miles members' redemption in a more efficient way, especially the non-airline redemption items. Our promotion target is the middle-to-high-class. We would like to provide a lifestyle and leisure redemption experience by proposing to provide Asia Miles' member an interactive digital magazine subsurption.
This project aims to elevating the Asia Miles members' redemption in a more efficient way, especially the non-airline redemption items. Our promotion target is the middle-to-high-class. We would like to provide a lifestyle and leisure redemption experience by proposing to provide Asia Miles' member an interactive digital magazine subsurption.
Problem Definition of Existing iRedeem System:
- Unobvious entry point on Asia Miles website homepage
- Inefficient search engine & slow navigation
- Insufficient information of iRedeem and its process
- Unattractive promotion way of iRedeem
Screenshots of Interactive Magazine:
iRedeem Magazine with muti-media content including text, picture, audio and video.
Since the user tap on the item they interested in, product picture will be changed and the iRedeem information and button will be appear, driving the potential customer to the redemption process on website.
The content of the magazine is lifestyle-oriented and avioding high pressure selling.
Demo Video
For real demo on tablet, please go to the below link and download the interactive file, then view it with Adobe Content Previwer on your iPad: https://goo.gl/ArPuVh
Project Document:
https://goo.gl/4QirHP
Tools used in this project: Adobe Photoshop, Illustrator, InDesign
