![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6bc03431589125.5aea18ddd5ca4.jpg)
Objective /
Staples, an American office stationery brand, believes that a large part of who they are is tied to their commitment of being a responsible corporate citizen. This holistic approach to business is rooted in their desire to make a positive impact on their associates, communities and the planet. The objective was to redesign the csr report for Staples keeping two things in mind – their values and their intention.
Approach /
I designed the report in line with the sustainability and responsibility aspect of the organization. I used 100% recycled paper for the production and my design suggested two color printing. I also used the Staples in-house brand of colored recycled papers as section breakers. My aim was to communicate the company's core values – of reducing carbon footprint and contributing more to
the community.
the community.
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5b301531589125.5aea18ddd87ca.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d1e51d31589125.5aea18ddd764d.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01fe9b31589125.5aea18ddd936a.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b5cc1b31589125.5aea18ddd7c88.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/22dbc631589125.5aea18ddd618f.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1015231589125.5aea18ddd684a.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d19f5431589125.5aea18ddd99a5.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fba98b31589125.5aea18ddd8e2e.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3f55dd31589125.5aea18ddd80dd.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6bc66b31589125.5aea18ddda09e.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6380731589125.5aea18ddd6f5d.jpg)
![CSR Report annual report Staples aiga](https://mir-s3-cdn-cf.behance.net/project_modules/1400/47fc5a31589125.5aea18ddda5b2.jpg)
Project / Type Systems
Instructor / John Nettleton
MFA Graphic Design
Academy of Art University
© Krishnapriya Dutta Gupta