Father's Day Campaign
Idea
Cool Cave activation.
Create the ultimate man cave where dad can take time out while everyone else shops. Your dad can watch the rugby, play video games, enjoy a hot shave, and relax in easy chairs while you get your shopping done.
Influencer driven
We collaborate with current ‘cool dads’ to take part in both real-life and online activations. They are invited to enjoy a shave or chill in the man cave and to share their experiences online.
Collaborate with Taste magazine
Your guide to making pops chow, 4 delicious dish suggestions to spoil your dad.
Social media
Competition: Get customers to check their dads into the cool cave and stand a chance to win spot prizes.
Contest
Send us a pic of your dad in his hipster heyday and you could win a Woolies gift card for your dad from Woolworths #wwkingofcool
Cool Cave activation.
Create the ultimate man cave where dad can take time out while everyone else shops. Your dad can watch the rugby, play video games, enjoy a hot shave, and relax in easy chairs while you get your shopping done.
Influencer driven
We collaborate with current ‘cool dads’ to take part in both real-life and online activations. They are invited to enjoy a shave or chill in the man cave and to share their experiences online.
Collaborate with Taste magazine
Your guide to making pops chow, 4 delicious dish suggestions to spoil your dad.
Social media
Competition: Get customers to check their dads into the cool cave and stand a chance to win spot prizes.
Contest
Send us a pic of your dad in his hipster heyday and you could win a Woolies gift card for your dad from Woolworths #wwkingofcool
Agency: Woolworths SA
Creative lead: Michael Carter
Art Director: Leonie Hunter-Marrow
Copywriter: Alex van Tonder
Photographer: Dirk Pieters
Creative lead: Michael Carter
Art Director: Leonie Hunter-Marrow
Copywriter: Alex van Tonder
Photographer: Dirk Pieters
