WeClean is a home cleaning business based on the Sharing Economy like Uber and AirBnB with a simple straight forward service provided through internet and smart phones. Typical home cleaning in Norway is run by small one man companies operating on the black market. WeClean will be a better alternative with a well organised tax paying system, insurance and a training programme for all cleaners.
The identity is based on freedom. Freedom for both workers and clients: Take time off and have work done or work when it suits you. Simplicity is one of the core values and straight forward scandinavian design has been big inspiration through the design process to create the brand for a more concious home cleaning service.