Our client is a company from the electrical domain, providing products such as panels, transformers and grids. They wanted to redefine their image and give it a more professional look. They wanted the logo to express the utility of energy in improving people’s life.
The logo design concept
Conceptually, the logo design comes from three ideas: technical drawing, projection and intellect, envisioned in a simple way. The new logo starts from the visual representation of a transformer. This is a strong symbol. It represents the transformation of energy and its adaptability to the functional characteristics of various circuits. In this way, it also refers to the mission of the company: to be the link between clients and the world of energy. Moreover, the geometrical shape of the logo denotes stability while inspiring credibility, power and safety. Thus, the image of a mature player in the market is created.
When it comes to the colours of the logo, we chose two contrasting colours. The orange electric wires create a warm and trustworthy feeling against the darker frame. The dark frame defines professionalism and seriousness.
Stationery design for the company
This logo needs nothing more. It can be engraved on additional requisite such as business cards, envelopes, letters or invoice. The compact logo design allows for application on large presentations or small papers without reducing its readability. No matter its use, it keeps the professionalism and mature feeling the company looks for. Whether it is a pen or card, both stationery objects represent the unique trademark of the company.