InDnegev is a music festival that takes place for 3 days full of Indie music in the Negev, South Israel. This year is the 9th year this great happening takes place.
The project was produced during a class guided by Merav Shacham (BananaMoon) who is in charge of this festival's art almost ever since it started.
Since this event takes place in the same place since it started (Mitzpe Gvolot), And it is a desert terrain, Which means of course, Very hot and very dry
I thought to make a joke about it, Branding at in an Arctic theme.
Sketches / Process
Thank's For Watching