TEST FRIDAY is a campaign for conscious consumption, developed by Monstro in partnership with Akatu Institute and the brand Engage. It promotes an opposite vision on what the Black Friday in Brazil intends and it´s goal is to make the consumer reflects before purchasing something.
SUPPORT + LIKE + FOLLOW + ENGAGE
MONSTRO CGI AND ILLUSTRATION
CREATIVE DIRECTION: RAFAEL DE LIMA
ART DIRECTION: ULISSES TELES E RAFEL DE LIMA
CGI: ULISSES TELES
RETOUCH: RAFAEL DE LIMA
INSTITUTO AKATU
APPROVAL: HELIO MATTAR
SOCIAL MEDIA AND COMMUNICATION : Kátia Arima, Gabriela Yamaguchi e Tatiana Mendizabal
