Best of Beauty (BºB) is a Salon & Care located in a charming neighborhood in Rio de Janeiro, Brazil, offering the best treatments for young and fashionable women, in a nice and friendly atmosphere. We know that beauty is only noticed when goes beyond a powerful visual. Our essence is to promote self-confidence and unconditional well-being.

Activities involved in this project:
 
Corporate culture
Concept and statements (Inspiration, Purpose, Essence, Values)
Brand Personality
 
Visual Identity System
Logo
Color Pallete
Typography
Visual Language
Patterns
Icons
Visual Guidelines
 
Verbal Identity
Tone of voice
Verbal Guidelines