Challenge |With the new release of the TD Gold Elite Visa Card, consumers are not fully aware of the many benefits involved within the application, resulting in a lack of card transfers and sales.
Metrics | Through their online registration and in store promotions, we are looking to successfully accomplish a 10% increase in card transfers and sales.
Audience | 28 to 38 year old male and females who live busy lifestyles. Between their jobs and social lives, these successful leaders deal with many sporadic day-to-day expenses whether they are work related, hunger cravings, or personal needs. Due to their frequent spending, these consumers rely on their credit card as an easy outlet for fast, simple purchases. They are proud of the lives they live and in doing so, they want to demonstrate their professionalism throughout all the opportunities they take on. They believe that if they work hard enough now and make the most out of every situation, the future will hold nothing but ease and relaxation.
Brand Essence | Millions of people use their credit card on a daily basis, earning no rewards or incentives. The TD Gold Elite Visa is your daily dosage of Ellen DeGeneres, always offering the comfort and ease that every consumer deserves in their hectic lives. Every purchase becomes less stressful knowing that you are always gaining something in return.
Mandatories | Print (Forbes, Canada Business, The Globe and Mail), Transit (All major subway stations), Social Media (Facebook, Twitter).
*To view full brief, contact lisamorra94@gmail.com
Print | To emphasize on the 1% cash back within every purchase used by the TD Gold Elite Visa Card, we took different scenarios and showed how large 1% can actually be.
Social Media | By taking it one step further, we chose to engage with our audience on social media, updating them with daily reminders of how big 1% can actually be. Through the engagement of responses on social media, we allowed our audience to connect with us by providing different objects in which they would like to visually see the 1% of.
