A history tour around innocent drinks London HQ with Dan Germain – Group Head of Brand and Creative at innocent, the healthy drinks company. He’s worked there since the company started in 1999, and in 2014 was named Designer of the Year in the UK. These days his duties include overseeing the creative direction of the brand: everything from ads to products to digital to packaging, right across Europe.

 

Dan also works in the areas of culture, sustainability, innovation and ethics, maintaining the brand’s most important values, and figuring out where that might take innocent in the next 10/20/50 years.

 

“The Story of innocent” was filmed and produced by Paul Wyatt as part of a series of films for D&AD’s first online course“ Brand Storytelling: How to use narrative to sell” dandad.org/en/use-narrative-sell/

 

This free course features 14 films from Paul Wyatt and features a range of high-profile creatives and studios – including Sir Alan Parker, Peter Souter, Gary Hoff, RSA films and Al MacCuish – who share practical advice about creating compelling stories that sell products, brands or values. 
futurelearn.com/courses/brand-storytelling?utm_source=PCN&utm_medium=web

 

Credits

Film by: Paul Wyatt