The AMP (Arkansas Music Pavilion) is one of the top destinations for the NWA region. Since their first season, over 100,000 guests have come from over 30 states to enjoy outdoor events at this venue. They are the biggest umbrella in Northwest Arkansas and host popular artists such as The Band Perry and Pretty Lights.
I was contracted by The AMP to develop a brand aesthetic and design concept for their 2011 summer concert series ad campaign. Additional services to the client for this project included design, coordination and delivery of event programs and advertisements to the local and regional media outlets.