Doing good can also look good: We rolled up our sleeves and contributed to the launch of a new range of natural skincare products by Abhati, which merges Indian and Swiss herbology with Swiss technology. The task at hand was to create a design and marketing concept including logo, packaging, placement, and crowdfunding for Abhati’s headline product ‘One Hand Washes the Other’ liquid soap. A scented candle is also part of the product range as well as different body and hair care products. Our solution communicates luxury, elegance, and beauty while upholding values like sustainability and dignity. With 50 percent of the proceeds being passed on to buy toilets for schools in India that have none, the communication transports ‘is good and does good’ with great sophistication. We have taken awareness, hygiene and ultimately education at home for a trip around the world.
