This is an advertising work for B-Type Jewels’s iconic product: the blood type necklace.
B-Type is a jewelry brand selling mainly in Italy and Dubai, creative director: Arianna Callegari.
B-Type is a jewelry brand selling mainly in Italy and Dubai, creative director: Arianna Callegari.
Art direction by me and photography by Giulia Bersani.
Many loves, in different stages of their lives, underestimate one of the most distinctive traits of personality, that is
the blood type.
A mixture of kissing subjects, to create a single “very human machine” driven by different kinds of love, different maturity and with different depths, scratched or less from the time, sensual or maternal.
To emphasize the vital, organic, nature of kiss, the blood type marked on the faces.
Everything emphasized by red, in the form of filter in its various shades, from pink-orange to purple.
Camera film, used instead of digital technology, adds a kind of imperfection to the images.
The defects worked in parallel to the blood group, making every single kiss as individual and special. They ended up being the project’s strong point. As the blood type, it strengthened everyone’s
personality and identity.
A mixture of kissing subjects, to create a single “very human machine” driven by different kinds of love, different maturity and with different depths, scratched or less from the time, sensual or maternal.
To emphasize the vital, organic, nature of kiss, the blood type marked on the faces.
Everything emphasized by red, in the form of filter in its various shades, from pink-orange to purple.
Camera film, used instead of digital technology, adds a kind of imperfection to the images.
The defects worked in parallel to the blood group, making every single kiss as individual and special. They ended up being the project’s strong point. As the blood type, it strengthened everyone’s
personality and identity.
