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    The UX anatomy of an intelligent carpooling system for work related rides.
    Published:
Role
IA - UX - UI - Visual Language
Context
Beta Version of a Mobile App
Summary

Problem: Carpooling for work related travel.
Solution: GPRS enabled quick and safe Carpooling app.
Benefits: Travel faster between work and home; Free up parking space; Help in decreasing traffic congestion and pollution.
Problem
 
Abstract
In the current day and age almost every urban city is suffering from increased traffic, increased travelling times, increased pollution levels and an overall effect therefore on transportation and travelling systems.
This can be placed in the context of increasing population, increasing per head vehicle owning, more people taking their individual vehicles for daily travel and no to few actually working systems that can enable carpooling.
Related Reseach
Traffic and Pollution Control:
As a consequence of rapid urbanization more people than ever before will be living and working in cities. The urban crowd usually prefers private transport over public for multiple reasons. This increasing dependence on cars is resulting in more road building expenses and maintenance, congestion and clogging on roads, high consumption of energy along with increased economic and environmental costs, causing air and noise pollution, traffic accidents. According to data from 2011, Bangalore alone has more than 5 million vehicles and has approximately 1 car for 2 people.
 
Enhanced security for women passengers:
To provide safety and especially for women we can enhance with the feature of GPS tracking. With severe security problems in traffic system due to anti social elements there is a requirement of security features in a carpooling system. With GPS tracking a guardian can track the location of pooled car. It would also allow women to contact nearby authorities by sending their location.
 
High reliability due to real-time tracking:
GPS location technology is widely chosen in vehicle monitoring systems of the city. It is a smart and precise way to grab location of satellite signals interlinked with your device and by the analysis and processing, the location of the vehicle is shown on an electronic map.
 
Parking space: 
With a proper carpooling system it is easier to manage parking space, makes things economical.
Solution
 
From this context we decided to solve the problem prioritizing frequency wise therefore leading us to take up work related travel which happens on daily basis and bring an app/product/system into place to be 1) efficient 2) user friendly 3) manageable.
Intelligent Transportation Systems (ITS) can play an important role in making these systems user-friendly, easy to manage, and efficient. There is an important need to tightly integrate the different types of technology and to develop an effective system architecture.
 
Data System
Out of the three ITS based systems (i) GPRS and Bluetooth based (ii) Vanet (Vehicular Adhoc Network) based (iii) RFID based, we chose to use the first one to develop the Beta version of the app with the bare skeletal necessities required at this stage.
The GPRS and Bluetooth based system is built on the exploration of wireless communication in the intelligent public transport system. A hybrid model of GPRS and Bluetooth is provided which is fast, stable and secure (mobile phones) and a new model of intelligent public transportation system is established on the existing transportation model. It introduces the system of composition and working principle, and completes the design and implementation of system.
Process
 
User Research

We carried out individual interviews, a good way to show you how a particular user works. They enable you to get detailed information about a user's attitudes, desires, and experiences. Helps understand user, design, create content and refine.
 
We used paper prototyping to create a more advantageous interview scenario making sure there isn't much room for bias or willful interpretation through tangible prototypes of cardboard.

So as to launch lean we needed to figure out users' prioritization of the products's features and benefits. For this we carried out an indirect Card Sorting exercise to help us figure out our users' motivations and priorities.
Paper Sketches in the making...
User and Data Flow
Registration Flow, Search and match Flow
Search and match Flow, Ratings Flow
Wireframes
Visual Language

Due to heavy usage possibilities and the Beta being launched on the Android platform we decided to stick to a simple, scalable and widely used language, Material Design. The native fonts, colors, layout elements, motions and size-ratio aspects have been used to complete the UI.
 
For the color we wanted to achieve a quick, trustworthy, premium looking palette to effectively signify the ease of using the app, the quickness of such a product and the kind of security we give, how serious we are about it.
The palette we finally chose...
Visual Design
 
For the layout, according to research carried out and opinion we decided to stick to a minimal style, removing unneccesary design and interactions wherever possible.

This is how it finally came out...
Conclusion
 
We ended with an app with 26 screens that will solve daily work related travel hassles by enabling people to carpool from their home to work with others on their route.
Trust and security being key points to take care for we enabled a Blacklisting and a Women-Only Car feature.

Soon you shall be able to share rides to work, save time and the environment in a fun and social way. We hope you enjoy WorkPool!