This lateral print campaign for Match.com's main identity targets those that desire to be connected yet have competing priorities.
The end result is a campaign that successfully represents the Match.com's vision to an audience over-exposed and under-represented to the brand itself.
Client - Ad Design Project for the main identity of Match.com
Creative Director - Pauline Hudel-smith, UTA
Copywriters/Designers - Major Hoffman, Chad Ryals
Year - 2015
Creative Director - Pauline Hudel-smith, UTA
Copywriters/Designers - Major Hoffman, Chad Ryals
Year - 2015