Meeting Pharrell Williams
Brief:
To position Woolworths as a fashion destination for millennials. Continue the 'Style by SA' story but in a new way.
Idea:
Stylestories: An ongoing narrative around style featuring a cast of influential South Africans. Create a season of style stories around our ambassadors which are fun to watch and entertaining. Top billing | Youtube trailer | Instagram teaser
To position Woolworths as a fashion destination for millennials. Continue the 'Style by SA' story but in a new way.
Idea:
Stylestories: An ongoing narrative around style featuring a cast of influential South Africans. Create a season of style stories around our ambassadors which are fun to watch and entertaining. Top billing | Youtube trailer | Instagram teaser
Agency: Woolworths SA
Creative lead: Michael Carter
Art Directors: Leonie Hunter-Marrow
& Candice Samuels
Copywriter: Alex van Tonder
Videographer: Video Cartel
Creative lead: Michael Carter
Art Directors: Leonie Hunter-Marrow
& Candice Samuels
Copywriter: Alex van Tonder
Videographer: Video Cartel
