The problem
Accel-KKR bought European Episerver and American Ektron in December 2014. After the merging of the two companies there was a need for a new brand, one that could represent the future ahead.
Accel-KKR bought European Episerver and American Ektron in December 2014. After the merging of the two companies there was a need for a new brand, one that could represent the future ahead.
Our ambition
We partnered with the new global organization in the creation of the new brand, EPI. Our common ambition was to create a tech-brand with a purpose far beyond the clichés of its industry.
We partnered with the new global organization in the creation of the new brand, EPI. Our common ambition was to create a tech-brand with a purpose far beyond the clichés of its industry.
Our process
We repositioned EPI as an ambassador of ‘people-first technology’ and built an identity that is as people-focused as it is progressive. We then helped to launch the new brand in both Stockholm and Las Vegas.
We repositioned EPI as an ambassador of ‘people-first technology’ and built an identity that is as people-focused as it is progressive. We then helped to launch the new brand in both Stockholm and Las Vegas.
The result
The new brand was well received by the organization, its partners and customers. It is a brand to lead the industry by empowering its users, us. A brand that enables us to instantly realize our ideas.
The new brand was well received by the organization, its partners and customers. It is a brand to lead the industry by empowering its users, us. A brand that enables us to instantly realize our ideas.
Full case study on our site.
www.esseninternational.com
www.esseninternational.com
