Client: Meru Cabs (largest radio cab company in India)
My role: Information Architect, Lead UI designer, Project Manager
Project Brief: Overwhelmed by customer deamand, Meru cabs call centers were choked to the hilt. To cater to customer demand, they wanted to improve the web channel for bookings. This project was to redesign and build the merucabs.com website to enable swift DIY cab bookings.
Business Outcome: Within 3 months of launching the new website, traffic grew 7-fold. Withing 10 months, it achieved 1 million bookings online. Within a year, the bookings through the web channel grew from less than 2% to 25% of overall bookings.