Fuel Up For Battle: Call of Duty
 
 
Firstborn designed and built a multiplatform digital hub that served as the repository for over one billion unique product codes for Mountain Dew’s biggest promotion of the year. Gamers that drank Dew and ate Doritos earned codes to unlock double experience points (2XP) while in Call of Duty: Black Ops III Zombies mode—allowing them to access in-game features faster than ever before. As users entered codes and unlocked 2XP, they were also treated to an exclusive cinematic experience from the Call of Duty Zombies universe. Firstborn created unique vivid video content exploring the world of seminal Zombies mode characters.
Integrated facial recognition technology took user webcam photos and seamlessly placed them into scenes from the world of Call of Duty—weaving users into the Zombies’ back story and delivering a personalized, shareable media experience. The more codes users entered the more scenes they unlocked—ultimately creating a symbiotic interplay of content and functionality.
 

Produced at Firstborn.
 
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Creative direction__Jonathan Kim
Design__Jonathan Kim, Rachael Park
Compositing__Bruno Ferrari 
Animation__Michael Kuzmich, Bruno Ferrari, Rachael Park, Erica Hu, Yun Chen
3D Design__Ron White, Yun Chen, Jay Harwood
3D Character Animation__Mike Bourbeau
Copy__Sam Isenstein



_Screen shots
 
 
 
_Card Design for 'Magician'
 
 
 
 
_Abandoned Title card.
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Thanks for watching!
Fuel Up For Battle: Call of Duty
609
8626
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Published:

Fuel Up For Battle: Call of Duty

4 Exclusive Call of Duty videos that we created for Dew and Doritos promotion. Produced at Firstborn.
609
8626
36
Published: