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    Lé café is a high-end pastry shop with a variety of delicious desserts. The shops new identity was designed with the mission to communicate quali… Read More
    Lé café is a high-end pastry shop with a variety of delicious desserts. The shops new identity was designed with the mission to communicate quality within the whole brand and each of its touchpoints. The idea was to take disparate elements and unify them into whole systems that represent a fresh and playful attitude towards customers. The color plays a big role in this project, since it creates emotion and triggers a sensation of warmth within the brand. The combination of neutral colors with pastels makes a clean and sober design. The outcome is a sweet but modern execution for a fresh and fun brand that brings sweetness and a touch of happiness to a customer’s life. Read Less
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Lé café is a high-end pastry shop with a variety of delicious desserts. The shop’s new identity was designed with one objective, to express quality within the whole brand and each of its touch points. The idea was to take disparate elements and unify them into whole systems that represent a fresh and playful attitude towards customers. The color plays a big role in this project, since it was meant to create emotion and trigger a sensation of warmth to each and every customer. The combination of neutral colors and pastel colors makes the perfect balance for a clean and sober design. The outcome is a sweet but modern execution for a fresh and fun brand that looks as sweet as it tastes! Bringing happiness in every glance and every bite.