Bunker3022 + @laconceptualist developed this luxury branding specially for Jade`s first real state project in Paraguay.

Jade Park, designed by the famous architect Carlos Ott, combines luxury apartments with great green spaces. Jade Park proposes a premium home-life in departments, with all the benefits of outdoors, offering to the inhabitants a similar comfort to the one of a house. It`s the first project of this kind in Asunción, Paraguay. It was developed by Jade Signature + Fortune International Group.

We chose a sober color palette with a touch of copper to denote luxury and mixed it with an elegant type. The building´s shape was so characteristic that we decided to synthesize it into a geometric logo that looks strong and consistent, yet organic and alive.

Jade Park –– December 2015.
Strategic Brand Communication  Alexia Silva

Jade Park.