Of The Ordinary
Identity for archival photography show
Of the Ordinary was an archival photography show exhibited at Philadelphia Photo Arts Center. The identity was designed to be basic as to not detract from the photography presented. Cyan was used as the primary color to represent archival media (cyan is the first color laid down on a four-color print and the last to fade). The choice of newsprint was used to communicate the idea that the photography presented is approachable and democratic.
