Objective: To develop a corporate identity for the company, which is engaged in repair and finishing of elite fitness clubs. The logo should not show the subject of fitness and sports, because in the future the company is planning to develop other specialties of construction.
First sketches were made in order to select a concept and develop it further.

Customers chose a logo that shows the building in the perspective. Shape of this building looks like a diamond and expresses the premiality. This logo looks very profitable, if it applied by embossed.

But it was necessary to modify the font.

Further, identity has been developed based on the logo.
Two kinds of visit cards: for executives:

and overall company's business card:

Letterhead and envelope.

And marketing kit.

Thank you for attention!