To launch the new Popping Candy Krusher from KFC we needed
an idea that was as bold and different as the KFC Popping Candy Krusher.
So we combined a city skyline, a bespoke DJ mixing desk, a new hip-hop track
and dynamic lighting to create a product launch like no other.
---1---
First we got a cool crew onto a roof top in downtown Johannesburg:
celebs, music hot-shots, media and loyal KFC fans.
celebs, music hot-shots, media and loyal KFC fans.
--- 2 ---
We then hit them with a brand spanking new Popping Candy Krusher inspired hip-hop track
produced by ourselves and young up-coming rapper Blayze.
produced by ourselves and young up-coming rapper Blayze.
--- 3 ---
Guests then got to mix their own custom version of the track on our bespoke DJ mixing desk.
As they tapped the conductive touch pads to mix the beats, the responsive lighting system lit up
the city skyline unique to their mix.
--- 4 ---
While all this was going we also shot a music video.
The music video recieved FREE continental airplay on MTV Base, Trace & Channel O.
Credits
Client (KFC South Africa): Vickey Jacoby
Creative Direction: Clinton Young
Art Direction: Adriaan Steyn / Rob Hart
Copywriting: Tanna Groot / Justin Oswald
Music (Get it Popping) track: Audio Militia & Blayze
Technology & Activation: ThreeFold
