T I D E
Magazine Ad
Background Information
Tide HE is a high efficiency detergent designed
for use in high efficiency washers. Tide He water
usage and the tumbling action of washing machines.
for use in high efficiency washers. Tide He water
usage and the tumbling action of washing machines.
We want our target to consider using tide cold
wash, as it goes beyond keeping clothes clean and
make the viewer of this ad to realize that they are
saving more on their energy
wash, as it goes beyond keeping clothes clean and
make the viewer of this ad to realize that they are
saving more on their energy
bills and helping the environment.
Millions of people that use washing machines
use detergent that works best in warm
use detergent that works best in warm
temperatures and this uses more energy than is
required to clean fabrics and clothes.
required to clean fabrics and clothes.
Magazine
Tablet
Mobile Device
Bus Shelter ~ without bodycopy, Included Social Media icons.
Design Process
Overall Goals:
• To create awareness about the use of cold
wash as the solution to to lower energy bills .
• To encourage those who need to save on
money on many laundry loads.
• To raise awareness about the this new product
that is formulated to work at lower temperatures.
wash as the solution to to lower energy bills .
• To encourage those who need to save on
money on many laundry loads.
• To raise awareness about the this new product
that is formulated to work at lower temperatures.
Creative Objectives:
• To increase sales for Tide
• To show case the features and benefits of
Tide (energy saving wash,cold wash, environmentally
friendly, Save 50% on electricity bills)
• To be as realistic as a tide commercials and ads.
Thank you for viewing.
