picnic fashion branding and iconography
picnic fashion was originally a charming store in Chatham, Massachusetts founded by Becky Finn. Picnic Fashion is now located in Palm Beach, Florida and has something for everyone's picnic.
We were approached by picnic fashion to design the shop's identity, ranging from logotype, stationery, packaging, and signage to the design and development of the online store.
In the process of conceiving its identity, including the logotype, a number of icons were designed that have been incorporated into the website, ads, products, and decoration.
We were approached by picnic fashion to design the shop's identity, ranging from logotype, stationery, packaging, and signage to the design and development of the online store.
In the process of conceiving its identity, including the logotype, a number of icons were designed that have been incorporated into the website, ads, products, and decoration.
picnic fashion logotype with tagline (by Sue Newman) and butterfly
picnic fashion business card front and back
picnic fashion street sign
picnic fashion small and large shopping bags
picnic fashion look book cover / The look book's purpose was to create interest in the new store, and give customers something memorable to take with them. Photography, by Eric Roth, photo stylist, Kelly McGill, copy by Sue Newman
picnic fashion look book pages 8 & 9
picnic fashion look book pages 14 & 15
picnic fashion canvas tote bags
picnic fashion opening day home page
This was the last in a series of designs that changed weekly for seven weeks prior to the store's opening. The rest of the series can be seen in my facebook album with the same name.
This was the last in a series of designs that changed weekly for seven weeks prior to the store's opening. The rest of the series can be seen in my facebook album with the same name.
picnic fashion placesetting design which was became a keychain, and was used in the picnic fashion wish list.
Custom m&ms using the picnic basket icon
picnic fashion sunglasses used as a keychain and in graphics
picnic fashion thermi used for flashlight and graphics
picnic fashion kite design
gold snowflake designed with picnic fashion basket icons used for store decoration and Christmas tree ornaments
champagne bottle with logo bubbles
I heart picnic fashion bumper sticker
beach umbrella design with picnic fashion icon
storefront on day of picnic fashion's holiday open house
