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About

About

REACH NU GROUNDS is a fictive university project...
Published:
Moodboard
Microsite
The App identifies each shoe model and shows where it can be bought...
It's an ambient media installation that shows a mirrorbox wich just reached our planet and crashed on the ground.
Brand new Kinect technology allows the consumer to track Supra shoes to his mirror image. You can download the Unidentified Walk Object App as well.
Floor prints at train stations let the consumer "Reach Nu Grounds" as well. 
Fictive university project - Winter 2011 / 2012