Keep On Livin'
Osteo Bi-Flex has been responsible for leading the way in the joint care supplements category. Backed by years of commitment from scientists, researchers, technicians, and associates, their goal is to bring you and your family the best product.
When the brand team tasked us with creating an entirely new look that would redefine their product line, it was clear that we needed to break the mold of the stale, clinical, serious persona that's so often used in this category. Just because we're getting older, doesn't mean we need to stop doing the things we love!
I created a new brand identity and campaign program, starting with a 20-page brand manifesto book, which displayed the overall brand personality, visual identity, and distinct type treatments. The rebrand featured bold typography and energetic photos of active people, who are clearly not holding back or limiting their lives, regardless of age. Using the book as a jumping off point, I then adapted the visual language to a series of ad campaigns and TV commercial storyboards.
Brand Identity | Brand Manifesto | Visual Language | TV Commercial Storyboards | Advertising
Shown are selected spreads from the brand manifesto book, two TV commercial storyboard concepts, and two matching ad campaign adaptations.