The assignment was to create a high impact campaign to launch the opening of the Sinai Hospital's new Medical Care Center at Roundwood. The budget was small so to capitalize on this the determination was made to create small space, sequential B&W ads leading up to the opening. To maximize the impact the headline typography was designed to act as the visual to illustrate the category of care being promoted in each ad. The subject of ad #1 was their State-of-the-art Pediatric care program. Ad #2, Primary Care and ad #3, Orthopedics.
