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    Brand identity and application for a set of mixed use developments in Dubai during the building boom.
MetroCities Dubai
Brand Identity, Application and Guidelines
Conceptulised and master planned during the building boom of Dubai, MetroCities was to be a series of mixed use developments situated around the stations of the new metro lines in the city. The concepts - known as TODs (Transit Oriented Developments) would include residences, office spaces and retail environments all connected by covered walkways to keep the summer heat out and make their spaces useable all year round.

My role in this project was to assist with the overall design strategy, create the identity, create the visual language of the brand that included the advertising and various collaterals, manage the creative inputs from the other teams within the project and create a final guidelines for the application of the MetroCities identity.
This project was undertaken at gscs, which is now owned by FITCH and so is credited to FITCH. If you wish to engage an agency such as FITCH please visit www.FITCH.com or call +971 04 3910870.