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    Rebranding of The Helsinki Philharmonic Orchestra, Bond 2015.
    Published:
With the power of 102 musicians
 
Helsinki Philharmonic Orchestra wanted to reposition its brand in order to strengthen the brand image and overall experience. In a series of workshops the new positioning and identity was crystallized; the power and energy of the music is the orchestra’s driving force. The new visual identity brings alive Helsinki Philharmonic Orchestra’s core, all 102 musicians, in both logo and photographic concept. Get ready for some big bang therapy!
 
Photography: Marko Rantanen
Photo shooting sessions by Marko Rantanen 
Embossing the business cards