The objective of this brief was to incorporate characters from the Safari brand and jungle beat to create a safari theme in store.

I illustrated components from a jeep and used it to build up a structure which holds the various Safri products.

the FSU has a big header with all the characters which will create excitment and imapct instore, the base of the unit resembles the front of a Jeep to tie in with the safari theme.

The blits display is made up of 6 FSU's and components which builds up the front and back of a jeep.

The background resembles a safari and with pop outs and standees of the animals around the display it creates the whole in store safari theme.