Blowout is Northwestern's largest fall concert hosted by A&O Productions. This was a month long campaign to promote a concert featuring Icona Pop, Earl Sweatshirt and two DJ's from WNUR's programming Streetbeat.
As one of the co-directors of A&O's Media and Marketing team, we tag teamed a marketing campaign to tease the artist names, work with co-sponsors like Dance Marathon and Ski Trip for giveaways, announce with the Daily Northwestern and North by Northwestern, and promote on all social media platforms.
My strong suits are media production, so I made all the graphic design elements, the screenprinting poster, ground posters and handouts, and the video advertisement which played at Northwestern's football game during halftime.
