Bill is an idea of advertinsing.
The magazine and the website  are a homage to William "Bill" Bernbach.
His idea of advertising - respectful of the audience and never trivial - appears today more revelant than ever.

Magazine's Credits
Giuseppe Mazza
Guido Cornara
Franz Degano
Patrizio Epifani
Andrea Fontanot
Andrea Masciullo
Sara Nissoli
Sonia Rocchi
Elisa Zugno
Lucia Pizza

Website's credits
Giuseppe Mazza
Jacopo Caracci
Roberto Bruno
Sonia Rocchi
Lucia Pizza