w?atf attending MODE:BLOCK
3 Pop-Up stores curated by w?atf as part of "Gemeindebau-Festival"!
3 Pop-Up stores curated by w?atf as part of "Gemeindebau-Festival"!
Client:
Bernhard Tobola, Verlag Neue Arbeit
http://www.neuearbeit.net/
Concept:
In November 2010 w?atf was invited by Bernhard Tobola and Cloed Baumgartner to attend the project MODE:BLOCK as part of "Gemeindebau-Festival". The mission was to implement Pop-Up stores on 3 different locations with thematic reference on municipal housing complexes, in German called Gemeindebauten. The focus of the assortment was Viennese fashion design and also the fashion style of Gemeindebau residents. Empty spaces were converted to Pop-Up stores, 2 of them inside of municipal housing complexes. The home base was in a vacancy on a nice corner at the 7th district where the shopping fitting was made of cardboard by the industrial designers of the company microgiants.
Pop-Up Stores & Locations:
7th district_Home Base
Zieglergasse 40/ Ecke Westbahnstrasse 22, 1070 Wien
Bernhard Tobola, Verlag Neue Arbeit
http://www.neuearbeit.net/
Concept:
In November 2010 w?atf was invited by Bernhard Tobola and Cloed Baumgartner to attend the project MODE:BLOCK as part of "Gemeindebau-Festival". The mission was to implement Pop-Up stores on 3 different locations with thematic reference on municipal housing complexes, in German called Gemeindebauten. The focus of the assortment was Viennese fashion design and also the fashion style of Gemeindebau residents. Empty spaces were converted to Pop-Up stores, 2 of them inside of municipal housing complexes. The home base was in a vacancy on a nice corner at the 7th district where the shopping fitting was made of cardboard by the industrial designers of the company microgiants.
Pop-Up Stores & Locations:
7th district_Home Base
Zieglergasse 40/ Ecke Westbahnstrasse 22, 1070 Wien
5th district_Samstags POP-UP bei Mein Design
Kettenbrückengasse 6, 1050 Wien
opened only on Saturdays, shop-in-shop at the design shop "Mein Design"
16th district_Showroom & Shop Window Project
Gablenzgasse 116/7/R3, 1016 Wien – making of 29.11.2010
Shop-Fitting:
Concept + Implementation: Franz Piffl/microgiants
http://microgiants.com/
LABELS
Fashion & Accessories
ARTPOINT/Wien
BITTEN STETTER/Hamburg
EMRE TAMER/Wien
HOUSE OF BOING/Wien
LILA/Wien
MAIKO/Wien
MANGELWARE/Wien
MADAMES WITH A MISSION/Wien
MESHIT/Wien
MIJA_T_ROSA/Wien
MILCH/Wien
PIANIC/Subsatellit/Wien
REIZEND®/Wien
RUINS OF MODERNITY/Wien
STEINWIDDER/Wien
STUDIO B3/Krakau
T-Shirts
Alya Slemensek neu!
Knalpot
Rokko’s Adventures
Vienna Wasted Youth
Volem Sijetl neu!
Wire Globe Recordings
Shoes/Sneakers
ZAPATERIA/Wien
Magazine
Rokko’s Adventures
freiStil
INDIE
Material Girl
lodown
Books & Literature
Echo Medienverlag
Music
WIRE GLOBE RECORDINGS
Jewelry
Häkelstorfer
Fotos © Martin Nussbaum, Emanuel Jesse, Franz Piffl
Flyer by Emanuel Jesse
From 2008 to 2012 w?atf - what about the future has implemented several shop projects trying out some new and innovative ideas in the field of shopping experiences. Therefore w?atf opened the very first temporary showrooms and Pop-Up stores in Vienna.
