Despite their role in defining our country, America's Unions have fallen out of relevance.
People see America’s Unions self-serving and combative. This re-branding campaign was about pushing the Unions from anti-everything to Pro-Something that connects us all; work.
People see America’s Unions self-serving and combative. This re-branding campaign was about pushing the Unions from anti-everything to Pro-Something that connects us all; work.
We had a minimal budget for TV, so we built upon our manifesto and used primarily still images to build our spot.
