Here is a campaign me and my colleague created for the YCN 2012 Brief for the Feel Good Drinks Company. We chose to promote the fact that Feel Good do not add sugar to their products and at the same time we promoted Feel Good as a brand. We focused on all different platforms for advertising. Using social media, along with In-store and print advertising which would promote the different adverts. Our campaign was the idea of sugar ninja's attacking the feel good fruit. A battle between the sugar and fruit but with an action movie style theme. Taking ideas from such films as James Bond, Mission Impossible and the Italian Job.
Here through social media we promoted the Feel Good brand with the idea of a banner advertisement, which would link to Facebook pages. The banner advertisement would show a small animation which users can not ignore, and once clicked on they were given the chose between two teams, the sugar attack society or the feel good defence unit. Here they would be taken to the facebook page of the team of choice. Here users can comment, post and vote along with learn about feel good as a brand but also about how sugar can do damage to your teeth with links to articles and images. Both units will talk about the brand but the feel good defence unit talk of the danger of sugar to one's health whereas the sugar attack society talks about the amount of sugar in everyday drink products.
Moving onto print we wanted to promote a tastier of what the film advert will show. Each poster is a reference to a film. Here is a final product the film James Bond. Along with this final poster here are just a few scamps of the other poster ideas we came up with for such films as Mission Impossible and Indian Jones.
Here is the film advert for one of the film ideas. We chose Mission Impossible. Enjoy!
The advert will also appear viral, appearing on Facebook and Youtube and at the end of end advert the team logos will appear which will link to Facebook. This was just one idea we produced into a video but here are a few other ideas we scamped up.
Finally our ideas for In-store advertising was to cover the walls of supermarkets with characters from the film adverts which will lead you to the feel good drinks on the shelves. This will be seen like a mini battle between the fruit and sugar.
Here is my presentation for the project which I presented for my final assessed module.