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    "Style and smart on the go”. This challenge aligns perfectly with a current lifestyle trend: meals that are eaten on the go, straight out of the … Read More
    "Style and smart on the go”. This challenge aligns perfectly with a current lifestyle trend: meals that are eaten on the go, straight out of the pack. The assignment is to create a concept that includes a stylish and smart on-the-go meal packaging solution. This entered BillerudKorsnäs Packaging Impact Design Award, a competition between students (PIDA Sweden 2015) and won a price in the category Best level of innovation. The interest in what’s genuine, inartificial and small-scale has increased and the deli that personifies those values are NABO. NABO means neighbour, the one that lives closest to you, If you want to spice up your picknick with deli specialties, there’s no good combined packaging for meats and cheese. Either you get multible packaging of the different meats/cheeses or you’ll get it combined on a big flat tray with a plastic lid on, and that’s quite difficult to carry. This is a small box with assigned spaces for the different types of food, meat and cheese preserves best if they don’t come in contact with eachother before eating. And a function that makes it possible to lock and carry the box without an additional plastic bag. A social box for social food that’s available from several angles if it should be shared. Projectowners: Sophia Wimmerstedt, Carina Leandersson and Elvira Ullbrandt. Read Less
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