Swearing Campaign - Italian Version
This is a campaign designed to promote the positive side of swearing.
Due to an experiment done in 2009 at Keele University, it's been found that swearing helps people better tolerate pain by provoking an emotional response to "stress-indulged" analgesia. Hence my decision to turn the most used swear words, into painkillers.
I've designed packagings for every word and then made a poster for each of it. I've also designed a little logo to be placed on every packaging which represents the iconic middle finger which refers to the aim of the campaign
Imprecare aiuta la maggior parte delle persone a meglio tollerare il dolore provocando una risposta emotiva che porta ad uno stato di "analgesia indott da stress"