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Client: Reading Is Fundamental (the largest children’s literacy non-profit in the United States.)

Brief: Show the negative impacts of technology in the hands of our kids. Bring awareness and provoke action.

Insight: Studies show that children born between 1990-1999, also referred to as "Generation Text" have significantly lower test results when it comes to grammar assessment. Studies also show that kids these days are more likely to own a cell phone than they are a book.

Solution: To get people to see what the english language can become if we continue to ignore this problem we recreated famous children's books using txtlk. For this campaign we created traditional print ads as well as an actual book we printed and translated into txtlk.