Brief: Etsy has become the home for craftspeople to sell and buy handmade crafts but the problem is, most of them are women. How do we reach men to join Etsy and become a part of the community?
Insight: Men have been crafting goods for centuries, lets reintroduce the idea of "craft", it's more than scrap books and quilting, it's okay to craft again.
Tagline: "Handmade, manmade. Etsy"