Diagnostic Imaging
Second Opinion and Outsourced Radiology - Branding and Website - Multilingual
Second Opinion and Outsourced Radiology - Branding and Website - Multilingual
Diagnostic Imaging is based in Israel and offers two distinct services:
Because of regulatory compliance, the second opinions are offered only to patients in the USA (currently New York State) and Israel.
As well as creating a logo and graphic theme for the company, the challenge was to build a website that would target two separate markets (2nd opinions and outsourcing) and only two countries (in two languages - Hebrew and English).
We designed a website with a clear message, a clean look and distinct calls to action so that the patient looking for a second opinion would know where to click as would the clinic looking for outsourced services.
An online marketing campaign focuses on these 2 services with PPC campaigns leading to separate landing pages.
Because of regulatory compliance, the second opinions are offered only to patients in the USA (currently New York State) and Israel.
As well as creating a logo and graphic theme for the company, the challenge was to build a website that would target two separate markets (2nd opinions and outsourcing) and only two countries (in two languages - Hebrew and English).
We designed a website with a clear message, a clean look and distinct calls to action so that the patient looking for a second opinion would know where to click as would the clinic looking for outsourced services.
An online marketing campaign focuses on these 2 services with PPC campaigns leading to separate landing pages.
