The Ford Focus was selling well. But when Ford raised the price from just under $20K to a jot over, sales took a hit. So to prove that the Focus was worth that little bit extra, we took a cheeky poke at its competition, dramatising some facts about their inadequacies in comparison to the Focus.
Choose wisely
TVC
Radio
These radio ads take a slightly different tack to the TVC, hitting the listener with some fast facts. Digital advertising and a dedicated microsite complemented this campaign with more fast facts about the Ford Focus, and life in general.
Agency: JWT Melbourne
Client: Ford
CW: Eric Blakeway
AD: Mikey Tucker
